Thinking Collective

Portfolio · Design studio · Boca Raton, Florida

Thinking Collective

A portfolio of brand identity systems, campaigns and websites, built for businesses in South Florida and beyond. Hand-built where the decision matters, generatively produced where the volume does.

What this is

A portfolio. Every project on this site was designed and built here, start to finish, for a paying client.

Who it is for

Businesses building a full brand identity, or a website that carries one. If you are not there yet, start smaller: seven social assets and a motion graphic for a flat $200.

See the $200 package

Sushi Dojo panel artwork: a white vector illustration of a chef filleting a fish, the calligraphic wordmark alongside, and the crest above SUSHI DOJO beneath.
Sushi Dojo · chef panel
The Sushi Chef School poster: a navy badge reading SUSHI CHEF SCHOOL around a coral fish-form S monogram, set on a repeating navy fish pattern.
Sushi Chef School · poster
Close detail of the Kinesis wordmark and its strike line printed in olive on a cream legging waistband.
Kinesis · waistband
The Kinesis wordmark embroidered in olive at the hem of a cream tee, worn over olive trousers, the strike line running out across the fabric.
Kinesis · tee hem

Selected work

Design Partnerships

Complete brand assets. Complete systems, outstanding collateral customers hold, campaign, and put themselves in front.

Method

Organic and AI, labelled.

Every asset we hand over says how it was made. The two methods do different jobs, and you should know which one you own.

Organic

Drawn and set by a person.

Vector marks, type systems, layout, print production.


Quality type
Deliberate. Every value is a decision someone can defend.
  • Original artwork you can register and defend.
  • Vector files that scale from a hem tag to a banner.
  • Ready for print, embroidery and vinyl cutting.

AI generated

Directed, generated, then cut down.

Campaign imagery, product shots, storyboards, motion.


Quality type
Volumetric. Range and speed, at a fraction of shoot cost.
  • A full campaign library before the product ships.
  • No shoot day, no location, no reshoot on a colour change.
  • Wide exploration, so the final choice is tested.

The mark is drawn. The imagery around it is generated. Each file is labelled, so nothing about your brand is guessed at.

Process

Three steps, one to three days.

Most work is delivered within one to three days of the invoice being paid. Here is exactly what happens in that time.

  1. 01

    You tell us what you need

    Describe the brand, the campaign, and where the assets are going: social, print, motion, or all three. We agree the deliverable list and the price before any work starts, so there are no surprises later.

  2. 02

    We design the system

    We build the identity or campaign around your requirements rather than a template. That covers digital assets, both organic and AI produced, social media campaigns, and 2D and 3D motion graphics. You see the work before it is finalised, and one round of changes is included.

  3. 03

    You get the files

    Delivery is one to three days after the invoice clears. You receive production ready files in the formats you need, each one labelled by how it was made, so you know exactly what you own and can hand it straight to a printer or a platform.

Services & engagement

What we make.

Digital assets for social campaigns, motion graphics, and brand systems built to your requirements. Priced per project, delivered in one to three days.

01

Social media campaigns

Organic and AI produced assets, sized and formatted for each platform. Static posts, carousels, story sets, and the copy that runs with them.

02

2D and 3D motion graphics

Motion for social, web and screen. Logo animation, product motion, short form video, and cutdowns sized for every placement.

03

Brand identity systems

Wordmarks, monograms, palettes, type, and the written rules that keep them consistent. Designed around your specific needs, not adapted from a template.

04

Print and packaging

Menus, banners, decals, uniforms and packaging artwork, supplied production ready with real spot colours, bleeds and cut paths.

Turnaround 1 to 3 days after invoice
Every file Labelled organic or AI
Handoff Production ready formats

The partners

Work in the Community

Connecting with local businesses, working people to people.

David

Lead on Sushi Dojo

David runs the Sushi Dojo account, from the crest and the calligraphic wordmark through to the menu, the chef coats and the window decal. He works directly with the kitchen and with the printers, so the artwork that leaves the studio is the artwork that gets produced.

Carter

Lead on Kinesis

Carter runs Kinesis, covering the identity system, the written brand board, and the campaign library behind the launch. He handles the colourway and fit exploration, and labels every frame by how it was produced.

Contact

Tell us what you're building.

We take a small number of projects at a time. If the timing doesn't work we'll say so in the first reply rather than the third meeting.

Email jo@thethinkingcollective.com
Phone (201) 981-8522
Studio Boca Raton, Florida